Link Building and Keeping Your Site on Top

The struggle for SEO success is something akin to the survival of the fittest – on the Internet world, that is. And in order to stay at the top, you need to keep in mind two words: link building.

Link building is the term for the process of getting external web pages that are connected to your site. Growing your own link profile can be compared to building pathways for easier access, so more people are able to visit your page. However, while it is a very relevant fact to SEO success and getting more visitors on your site, this does not necessarily mean that you can simply connect your site to everything and then you can just sit back and relax. SEO is more than just putting links on random websites for you to gain more traffic.

Below are some information which can help you further understand the complex process of link building, and how it can help your site gain more visitors.

The Art of Link Building

SEO-CampaignsLink building is a complex and intricate art that requires creativity, wit, and even budget. It is the most challenging part of an SEO campaign, but it is also the most relevant part. Poor link building can easily drag your site down. The art of building links to your site requires thinking out of the box, but at the same time you must keep in mind the changing trends so that you are able to utilize them when you come up with topics and keywords for your link campaign.

The Power of Search Engine

algorithmSearch Engines make use of complex algorithm to determine which pages should appear first when users conduct a web search. Google’s founders, for an instance, created an algorithmic method called PageRank in 1997, which was used to determine the importance and popularity of a page. The algorithm was based on certain key principles which are now being used to measure the value and relevance of links. This alone tells us that not all links are created equal; while two websites may have the same content, the quality of the links can make a difference.

Link Signals

link profileLink signals are notable factors used by professional SEOs whenever they measure link value, as well as the site’s link profile. This helps them know which types of links are relevant. Moreover, they also get to find ways to further strengthen a website’s link profile.

Among these factors are global popularity, anchor text, local or topic-specific popularity, freshness, and social sharing. They all help determine whether the links are relevant or not. Global popularity of a website, for an instance, is necessary if you want the links to your page become more effective. The more popular a website is, the more the links from that site would matter. Thus when it comes to link building you will need the help of a strong link partner, particularly a website that is really popular.

The Dos and Don’ts of Link Building

There are strategies which you must keep in mind once you start your own link campaign. But there are also things which you must avoid whenever you build your link profile.

link building

  •  The higher the link the better. SEOs who have conducted tests of page link features have found out that links that are higher up in the HTML code pass more ranking ability than those that are on the lower down. This is an important factor, as it tells that the position of your link is capable of affecting your link profile’s value and relevance.
  •  External links are more effective than Internal Links.Simply put, what others say about you matters more. Websites that contain links leading to your page have better chances of influencing visitors to visit your site, rather than when you simply posting the content within your website.
  •  Too many links in one page is a no-no. Avoid putting too many links on your content. Not only will it make your page look cluttered and disorganized, it also lessens the value of the link. Remember: choose quality over quantity.

The art of link building may be complex, but it is a vital part in keeping your website alive. With proper building of your link profile, there is no doubt that you will gain more visitors, and your site will stay on top.


Things That Your SEO Service Won’t Outright Tell You At First

When it comes to any major service that you can order, whether it’s in real life or online, you’re going to find that there are pieces to the puzzle that you’re going to have to understand on a lot of different levels. There are trade secrets that go within the realms of every single industry, no matter how you slice it. Sure, you could try to find ways to circumvent or even find out what these are and move through another solution, but at the end of the day, you’ll find that there are some things that are not given up for regular information. It’s within this world that you will end up moving forward within a variety of different issues as a result of ordering services, especially when it comes to tech. Tech secrets abound in all major sectors including internet marketing. If you want to move forward with the right SEO service, you will want to look into a variety of different options that will help you gain leverage overall.

That being said, when you go to hire a professional grade solution for search engine optimization, you are going to find yourself losing out in regards to a few simple things. First and foremost, you will end up seeing your rankings diminish if you don’t focus on hiring the right company to work with you. You’ll want to focus on building the right pieces overall, and that means that you will need whomever you hire to work on several juggling acts overall. The juggling acts are in regards to the pieces that will work best and that is found within the more than just a simple acronym

The Acronym Issue

seoLet’s assume that you were to hire the best SEO service that you could find. You want them to work on SEO, but what does that look like. For some that means that it’s going to be easy to navigate through and understand because it’s simple. At first glance this is a simple thing, but you will need to break down the definitions that are needed to move forward. That means that you will need to understand that the letters mean something much bigger and are part of a larger scenario moving forward.

The major thing that you need to understand about this is simple, there are several moving parts all working together to build market share. You’re going to find that the market share that you need to gain is in regards to the world of optimization in the new age. The past is gone, and the times where you could just let yourself off the proverbial hook and focus on building credibility within simple measurements are gone. You will now need to focus on a lot of different pieces to get the bigger picture to come into fruition.

The Confusion of SEO

For most people, including experts, internet marketing can become severely confusing overall. You will find that the confusion starts to really rise up when it comes to the marketing collateral that you need to work on to sustain market share today. For instance, you will need to focus on working within content marketing strategies that will help you build the right components. Content sounds ok, but did you know that it’s 15 types that you will need to pull through? That’s right, there are no less than 15 types of content, and that’s just in this sector of optimization.

When you start to look at the fact that you will need to work on link earning, generation, optimization, and placement, you will see that the tip of the proverbial iceberg is not going to cut it in terms of traffic and building credibility on the web.

The Time Differential

The biggest thing that a major SEO service will not tell you is in regards to the time it takes to build a good campaign. No matter how you cut it, you will not be flying through influence online. You’ll find that you are going to be left out cold in a lot of ways when it comes to marketing online. You’ll find that the time it takes to build a long term strategy is months if not years. That’s right, you cannot trump the number one spot in any search engine overnight. Some competitive keywords require you to work within the boundaries of several different solutions and that means that trial and error is going to be the first thing that gets done.

After the audit of what works and what doesn’t work for your site, you’re going to find yourself diving into a whole new world of marketing collateral.

There Is No “Magic” Bullet

One thing that you need to remember about all of this is simple, there is no “one” way to move forward within the world of marketing today. You may hire a good SEO service and they may be doing a great deal of good for your brand and website, but don’t expect them to follow one straight path to delivering success. You are going to need to work with more than just one area of the marketing world in order to succeed. SEO is good, but it’s part of a bigger umbrella overall.